The staff at Tutta Bella is driven by the desire to provide the
definitive Pizza Napoletana experience. We believe in treating our
guests, co-workers and vendors with integrity, respect and love. We
have a vision of building a fun, profitable and continuously improving
business which has a positive impact on the communities in which we
are located.
The Tutta Bella culture is rooted in a passion for being true to our
guests. Our promise is to protect the DOC designation granted to us
by the Associazione Verace Pizza Napoletana (VPN), and we take this
responsibility seriously. Tutta Bella is all about being authentic—our
food and our people are real and just like the streets of Naples things
can appear energetic and hectic, but always come together to create
an outstanding experience. We affectionately refer to this phenomenon
as “controlled chaos” and we celebrate it on a daily basis.
Our pizzerias are home to all. We greet those who join us for a meal
with warmth and joy, and we make sure that our restaurants are welcoming
to everyone—families, kids, singles and couples. Our neighbors
consider Tutta Bella the community living room, a place to gather
and share stories, celebrate milestones, and hang out with friends
and family.
MISSION
To be the most respected Neapolitan pizzeria in the world.
OUR PURPOSE
To nourish lives by sharing traditions, authentic food and love.
OUR VALUES
~ We treat customers, co-workers and venders with integrity, respect and love.
~ We are an innovative and creative business.
~ We provide opportunities for personal and professional growth.
~ We impact positively the environment and communities in which we operate.
~ We have passionate attention to consistency and detail.
The inspiration for Tutta Bella Neapolitan Pizzeria stems from a passion
for the authentic, fire-roasted pizzas born in Naples and found throughout
Italy. For a century and a half, the pizza makers (or “pizzaioli”
as they are known in their home town) of Naples have been producing
unique, mouth-watering pizzas using the freshest ingredients available.
It is estimated that nearly 7 million of these pizzas are produced
in Italy every day.
Prior to opening Tutta Bella in January 2004, Joe Fugere, the owner,
received his certification as a pizzaiolo and traveled to Naples
to continue his training and refine his skills.
Since the
VPN regulations do not state that the pizza must be made in Naples,
any restaurant in the world has the opportunity to receive the VPN
certification mark provided that the production of their pizzas meets
the Association’s strict requirements. To date, only a handful
of pizzerias in the United States have chosen to do so – Tutta
Bella Neapolitan Pizzeria is the first restaurant in the Northwest
to receive the coveted VPN certification.
What is Neapolitan Pizza?
Naples is the birthplace of pizza and Neapolitan pizza captures
the pure essence of simple and delicious Italian food preparation.
The Associazione Verace Pizza Napoletana has determined that the
VPN certification mark is reserved exclusively for those establishments
whose pizzas fulfill the following standards:
Tomatoes & Flour
Ingredients:
- Flour – Tipo “00” (type 00) refers to a low
gluten, silky flour that produces the famous soft crust familiar
to all Neapolitans.
- Tomatoes – San Marzano tomatoes grown in only one place
on earth – the rich volcanic soil in the shadow of Mt. Vesuvius.
They are picked at their peak ripeness and contain a lower acid
level and a natural sweetness that helps them to caramelize in
the intense heat of the wood-fired oven.
- Cheese – only fresh mozzarella, whole milk “fior
di latte” is permitted. This cheese was invented in Naples
and has a rich, creamy texture.
- Herbs – fresh herbs are key toppings in the making of
Neapolitan pizzas. Fresh basil is a required ingredient of the
VPN Pizza Margherita.
- Water – the water used in Neapolitan pizzas is free of
chemicals that can have a negative impact on taste and texture.
- Yeast – only natural, fresh yeast is permitted.
Production:
The pizza dough must be worked with the hands or with a mixer approved
by the VPN Association. After rising, the dough must be shaped with
the hands and without a rolling pin or any mechanical means.

Dough in VPN approved mixer
Cooking Method:
The oven must be a wood fired oven, structured in a bell shape,
with the floor of the pizza oven constructed of stone at least
five inches (13cm) thick and must be fired with wood and kindling.
The cooking of the pizza must take place on the surface of the
oven and not in any pan or container.

Fresh from the oven
The Finished Pizza:
The pizza should present the following characteristics: soft, well-cooked,
fragrant. It should be enclosed in a high, soft edge of crust, with
a micro-thin patina of crunch. It is not uncommon to find at least
one flame-blackened blister on the “cornizione” (the
rim).
Neapolitans eat their pizza “a libretto” meaning folded
like a book, or with a knife and fork. Either way, you are sure
to enjoy the delicious flavors of Naples.
